Jeff Tyler | Brand Director | Marketing

►Better Branding, Marketing & Product Mgmt. to Grow EBITDA◄

BUILD A BETTER BRAND. —A Logo Is Not a Brand!

✅WHAT I DO: I help Southern California CEOs increase bottom line growth by providing Better Branding, Marketing & Growth Product Management. I help purpose-driven brands bring big ideas to life by tackling the status quo, the unknown, answering unexplored questions, embracing innovation, & solving really hard problems.

► Why Jeff Tyler for Brand Marketing? ◄

VALUE PROPOSITION

BUILD A BETTER BRAND. AND GROW EBITDA.

Examples of bottom line growth:

• Launched the #1 selling club store frozen product.

• In 1 year, turned around a 30% below goal brand.

• Invented a $1 MM product that killed competition.

• Improved a 25 year old product & saved $248k/yr.

Branding • Marketing • Growth Product Mgmt.

► Why Branding Matters: How to Lose 20% Revenue in 1 Month ◄

WHAT I DO

BRAND BUILDING

+ PRODUCT MGMT.

BRAND BUILDING

Brand Development to build a powerful brand that gets better results and delivers real-world impact! A brand is much more than a name or a logo. Better Branding differentiates offerings and increases the bottom line!

+ MARKETING

+ PRODUCT MGMT.

BRAND BUILDING

Fresh approaches, new ideas and slay mediocrity. A custom marketing strategy is developed and implemented to get noticed in a world of noise. Marketing must be different, compelling, surprising and memorable!

+ PRODUCT MGMT.

Innovation. Differentiation. IP. Be led by a constant identification of what’s next & where nascent opportunities exist; go envision, then execute, the future. Goal: Become a marketplace leader instead of a "me too" follower.

= EBITDA GROWTH

+ PRODUCT MGMT.

Here is the Power of Branding & its positive impact on revenue. Done right, consumers will pay more for a premium brand! No longer ignored, branding is now the primary fuel powering your business and driving sales!

WHAT YOU GET: a rare and powerful balance of traditional and modern skills to develop, build and grow a brand and business in today’s evolving marketplace. I excel in dynamic, high change environments where expectations for growth and margin improvement are high. I embrace change to achieve uncommon positive results, to slay the status quo. I focus on strategy and high impact initiatives to transform the business, create growth and to improve EBITDA.

WHAT OTHERS SAY ABOUT JEFF

►Here's what CEOs, Presidents & VPs have to say:

Robin Borough, Past President, Omnikron Systems Inc.

Gets the Impossible Done

►Here's what CEOs, Presidents & VPs have to say:

Rolf Gutknecht, President/CEO. LA Ads, A Marketing Agency.

A Leader with Strategic Clarity

Brian Ray, Crossroads Career Services.org Co-Founder & Board Member; Author.

Rebranded the Organization

A Leader with Strategic Clarity

T.S. John, Founder & CEO of an International NGO

New Business at Key Accounts

Drove the Brands to Significant Increases

Michael Hasco, Past Vice-President, Global Accounts

(re: McDonald's) at Heinz North America

Drove the Brands to Significant Increases

Jack Martin, now Vice President of Business Development

🟢VIDEO TESTIMONIALS ON YOUTUBE, click: www.JEFFBTYLER.tube

WHERE YOU'VE SEEN JEFF'S WORK

WHY JEFF FOR BRAND MARKETING?

A Marketing Leader Who's Built Premium Brands

"Small & Smart" Formula Delivers Real World Impact

Substantial success in Consumer Packaged Goods (9 years at Nestlé USA) and B2B Durable Goods (5 years: Moen; Black & Decker) honing a discovery-driven business planning style embracing uncertainty and innovation while challenging the status quo. Plus, my speaking Spanish is an asset (I went to University in México and in Southern CA). And my Midwest work ethic? I grew up in a family business that's 109 years old. ABOVE ARE SEVERAL OF THE PREMIUM BRANDS I HAVE MANAGED.

"Small & Smart" Formula Delivers Real World Impact

I am a brand strategist committed to doing things in uncommon ways; for example, the "Small & Smart" formula to win. Start with a core team of 3 to 5 Senior Level people directly involved in the business. Then, find a vision for the business you are excited about, passionate about, now own it. "Small & Smart" will not win all of the time, but it certainly wins more than its fair share. Why? The team becomes a Quick Reaction Force (QRF) able to rapidly respond to developing opportunities.

WHAT MAKES JEFF UNIQUE

BRAND DEVELOPMENT • MARKETING • GROWTH PRODUCT MANAGEMENT

I help CEOs increase bottom line growth by providing Better Branding, Marketing and Growth Product Management. I help purpose-driven brands bring big ideas to life by tackling the status quo, the unknown, answering unexplored questions, embracing innovation, and solving hard problems.

You get a hands-on classic brand marketing leader who has built premium brands and EBITDA for 20 years (résumé). Plus, CPG (Consumer Pkg. Goods), beverage marketing, profitability improvement, and B2B sales success at one of the world's FORTUNE 50 most admired companies.

A rare and powerful balance of traditional and modern skills to develop, build and grow a brand and business in today’s evolving marketplace. I excel in dynamic, high change environments where expectations for growth and margin improvement are high. I embrace change to achieve uncommon results, to slay the status quo. To create EBITDA growth, I focus on strategy and high impact initiatives to transform the business.

UNIQUE BACKGROUND: Vertical integration MBA Management Program at Nestlé graduate. 3-years of rigorous training at multiple factory, customer, vendor, sales office, and corporate locations across the USA. 1 of 5 handpicked by Nestlé USA executives for this intense education, but only 3 of us survived and graduated (myself, Tim Tyrell-Smith and Jennifer S.).

UNCOMMON RESULTS: Strong classic CPG brand marketing talent with keen strategical and tactical manufacturing management insights, for both corporate and entrepreneurial ventures, who brings creative vision to life, profitably exceeds expectations, and builds value for the company and its customers. This is the “The Fine Art of Common Sense & Uncommon Results”.™

UNIQUE WORK STYLE: You get a higher standard; a Midwest Work Ethic. I grew up working in my family’s 109 year old business and was raised to work until the work is done, stay humble, treat others as you want to be treated, and to never stop learning.

"DUCTUS EXEMPLO": I lead by example. Establish clear metrics then inspire the Team to push themselves – and, in turn, the company – to greatness. This is the best means to foster “imagination, ingenuity, and creativity". Innovative, not imitative, leadership.

I tell stakeholders the truth about their branding and how to improve it. Some call my advice brutal honesty. I prefer to think of it as caring candor. After all, the goal is to become a marketplace leader instead of a "me too" follower. If you want to be better at growing your brand, I can help!

Call me today, (66I) 433-2937.

AN UNCOMMON TALENT ~ PORTFOLIO | PDF

Product Innovation

Develop and bring new products to market that will stand out in the marketplace—locally & globally—giving customers a reason to try, buy and love the brand over and over again.

Existing Product Innovation
New-to-World Product Innovation
Brand Stretch & Extension
To-Market Planning and Implementation

Learn more | PDF

Branding Strategy

Product Innovation

Create and mobilize new-to-world brands that inspire, motivate and excite people. And to refresh challenged classic brands, injecting them with relevance and forward momentum.

Brand Creation and Positioning
Brand Refresh and Repositioning
Brand Expression (Branding Guide, Identity, Voice, Engagement, UX)

Learn more | PDF

Product Mgmt.

Product Innovation

Leader of Cross-Functional Teams

Manage all activities related to developing, marketing and selling a product—or the whole brand stable—all through its lifecycle to delivers unique value based on customer demands.

Product Road Map, Vision and Strategy
NPD / New Product Development
Turn Ideation to Features
Cost Reduction with Product Improvements

Learn more | PDF

Leader of Cross-Functional Teams

Create Intellectual Property / IP

Leader of Cross-Functional Teams

I lead by example, period. Establish clear metrics then inspire the team to push themselves–and, in turn, the company–to greatness. Act as the General Manager for the product line and brand.

Drive the dependencies between teams to align them to product vision
Collaborative leadership of engineering & creative
Excel in marketing-sales quick reaction force units

Learn more | PDF

Create Intellectual Property / IP

Powerful brands, innovative ideas and creative designs; IP rights enable the business to gain ownership over these intangible assets and exploit them as valuable exclusive assets to a maximum potential.

IP Strategically Aligned with Business Objectives
Gain Strategic Advantage by Excluding Imitators
Creates Concrete Value for the Business

Learn more | PDF

Events to Drive Brand Awareness

Create Intellectual Property / IP

Brand experiences that are targeted toward specific audiences to increase a customer’s brand affinity. Effective, yet innovative, creative, non-traditional and sometimes even disruptive.

Experiential activation branded experiences, like: ~ A Boomer Flash Mob or; ~ A 1776 Fife & Drum Corp
National trade shows
Whatever it takes to create the extraordinary!

Learn more | PDF

CONNECT

Jeff Tyler | Brand Director | Marketing | Product Mgmt

✅ I help Southern California CEOs increase bottom line growth by providing Better Branding, Marketing & Growth Product Management. I'm seeking a full-time Mid-Senior level opportunity at a privately owned ≤ $40MM sized product-based business in the northern Los Angeles, CA area that has a product or brand marketing challenge. A place discontent with their status quo, who is tired of being a "me too" follower vs. a marketplace leader. Let's work together.📞Call me today!

The Fine Art of Common Sense & Uncommon Results

Mail: Jeff Tyler, PO Box 55123, Valencia, CA 91385-0123

Phone: (66I) 433-2937

Hours

Open today

09:00 am – 05:00 pm

Brand Director | Product Marketing | The Fine Art of Common Sense & Uncommon Results. ™